SYMA Creative Studio Creative Design. Digital Impact.

We design ideas into experiences.

SYMA Creative Studio creates distinctive digital experiences, visual identities and design systems for brands that want to stand apart.

Explore our work Start a project
( 01 )Portfolio

Selected work

A collection of digital experiences, interfaces and visual identities crafted with intention.

saelin.dental
Mon–Fri 8:00–19:00 · Sat 9:00–15:0012 Linden Row, Old HarbourDental emergency · (555) 014-2290
SaelinDental ClinicHomeAboutTreatments ▾DoctorsSmile GalleryReviewsContactBook appointment →
Accepting new patientsGeneral · Cosmetic · Orthodontic · Implants

Confident smiles start here.

Professional dental care that pairs advanced technology with experienced specialists, and takes the time to explain every option before you decide.

Book an appointment →Explore treatments
Same-day emergency appointmentsWritten treatment plan & costs upfrontMonthly payment plans
Next available · Online booking
Mon 9 Nov · 09:15Dr. Daniel Reyes · Check-up & hygiene
Book a check-up
Why Saelin

Good dentistry is unhurried, clear and personal.

Most people put off the dentist because they don’t know what to expect, or what it will cost. We designed every visit to answer those two questions first.

01Same-day emergency appointments02Written plan & costs before treatment03Monthly payment plans
Treatments

Find the right care, then book it directly.

GeneralCosmeticOrthodonticsRestorativeKids
A dentist points out details on a patient’s dental X-ray
Check-up & hygieneA thorough exam, digital X-rays when needed and a gentle professional clean.Book a check-up →
A tooth shade guide held in front of a smile to match filling colour
FillingsTooth-coloured fillings that repair decay and blend in with your natural teeth.Book an assessment →
A dentist works through a dental microscope while a nurse assists
Root canalMicroscope-guided treatment that relieves pain and saves a damaged tooth.Book a consultation →
Ceramic crowns held between fingertips
CrownsCustom ceramic crowns that protect and restore a weakened or broken tooth.Book a crown consultation →
Our doctors

Five specialists, one team.

Complex cases are planned together, so your implant surgeon, orthodontist and cosmetic dentist are already talking to each other.

Cosmetic dentistryDr. Amara OkaforDDS, MSc Aesthetic Dentistry
Implant dentistryDr. Lukas BrennerDMD, Cert. Oral Implantology
OrthodonticsDr. Sofia MarchettiDDS, MSc Orthodontics
EndodonticsDr. Hana SatoDDS, MSc Endodontics
General & familyDr. Daniel ReyesDDS
Before · Day 1After · Day 8
Smile gallery

Real outcomes, shown honestly.

Every case is shown with the treatment used and how long it took. Take-home whitening · 8 days with custom trays.

Ready when you are.

Choose your treatment, your dentist and a time that suits you. No payment is needed to book.
Book an appointment →Call (555) 014-2290
Concept imagery for this portfolio project. Saelin is a fictional clinic.
View case study →
01Web Design · Saelin

Dental / Healthcare Website

Saelin Dental Clinic — a calm, reassuring website that explains every treatment and its cost upfront, introduces the specialists, and keeps booking an appointment one step away.

View case study
alteia.example
ALTEIARooms & SuitesDiningExperiencesThe HotelBook Your Stay
A hillside retreat above Lake Myrne

Stay somewhere worth remembering.

Book Your StayExplore the Hotel
Check-inFri 16 OctCheck-outMon 19 OctGuests2 adultsCheck Availability
01 — The Hotel

More than
a stay.

Alteia sits on an old olive estate where the hills of Aurel fall towards Lake Myrne. Thirty-four rooms are set into the slope in long limestone wings, so that almost every one of them faces the water.

Rooms & suites34, all with a viewSeasonOpen all yearArrivalFrom 15:00
02 — Rooms & Suites

Six ways to wake up above the lake.

Ground floorThe Garden Room34 m² · 2 guests · KingFrom €420 / night
First floorThe Courtyard Room38 m² · 2 guests · King or twinFrom €460 / night
West wingThe Terrace Suite56 m² · 2 guests · KingFrom €640 / night
04 — Dining

Cooked from the valley.

Four places to eat and drink, one kitchen garden. Vegetables come from our own terraces, fish from the lake, and the olive oil from the press in Varo.

RestaurantSelHoursTue–Sun · 19:00–22:30
Reserve a Table
05 — Architecture

Stone, light and water.

Your next stay begins here.

Book Your Stay
View case study →
02Web Design · Alteia

Luxury Hotel Website

Alteia — a hillside retreat above Lake Myrne. An image-led website and reservation journey that sells atmosphere and place first, with booking always one step away.

View case study
03Web Design · Orrery

AI / SaaS Website

Orrery — a decision-intelligence workspace. A product website that turns business data into a clear story: one overview, AI insights that show their working, and automations for what happens next.

View case study
orrery.io
OrreryProductSolutionsResourcesPricingStart Free
NewAsk Orrery now explains every number it shows

Turn business data into better decisions.

An intelligent workspace that connects your business data, uncovers meaningful insights, and helps your team automate what happens next.

Start FreeExplore the Platform
14-day free trial · No credit card required
NNorthwind GoodsOverviewInsightsAutomationsReports
Good morning, Maya
Revenue$2.94M+18.4%Users48.2k+9.1%Conversion2.4%−0.7 pt
The platform

One workspace for the numbers, the why, and what happens next.

01 · Revenue overview$284.3kMonthly recurring revenue · +4.8%
03 · AI insights“Expansion revenue drove 62% of growth this quarter.”Based on Payments and CRM
05 · AlertsRefund rate is 4.6%Above your 4% threshold for 2 days
07 · Tasks☐ Review Q3 pricing test☐ Fix paid social landing page☐ Call top 10 at-risk accounts
Ask Orrery

Ask a question. Get the answer, the evidence and the next step.

Every finding cites the sources and time range used — and says so plainly when the data can’t answer the question.

Why did conversion drop?
Key findingConversion fell from 3.1% to 2.4%, mostly from paid social traffic after Sep 14.
Conversion2.4%Paid share41%Bounce (paid)68%
Build automation
Automations

When something changes, the follow-up runs itself.

TriggerConversion watchInvestigateFind the causeReportReport createdNotify#growth-marketingTaskAssigned to Priya
Sep 29, 09:14 · CompletedSep 22, 10:02 · CompletedSep 15, 09:40 · Condition not met
Solutions

One source of truth. Four ways to use it.

Monday digest · Sep 28
MRR$284.3k +4.8%Runway19 monthsNet retention104% +1.2 pt
Growth is coming from existing customers. New-customer acquisition is flat for the third week.

Turn business data into better decisions.

Start Free
04Web Design · Wend

Travel Website

Wend — a premium travel platform. Curated destinations, hosted experiences and routes that work: discover by place or mood, plan day by day, and book in one calm flow.

View case study
wend.travel
WendDestinationsExperiencesJourneysInspirationPlan a trip
Veneto, Italy

Venice

Gondolas at first light, cicchetti bars in Cannaregio and the Grand Canal turning gold at dusk.

Apr – Jun best time3–4 days ideal stay12 experiences
Explore Venice →
Up nextKyotoKansai, JapanBanffAlberta, CanadaBaliIndonesia
WhereAnywhereWhenFlexible datesMoodAny moodSearch
Featured destinations

Places we keep returning to.

View all destinations
NorwayLofotenBest Sep – Mar
FranceParisBest Apr – Jun
SpainBarcelonaBest May – Jun
JordanPetraBest Mar – May
Campania, ItalyAmalfi CoastBest May – Jun
Signature experiences

Hosted by the people who know.

AdventureKomodo, Indonesia · Full dayIsland-hopping by Phinisi BoatFrom €240 / guest
NatureNorthern Norway · 6 hoursAurora Chase by NightFrom €180 / guest
NatureMaldives · 2 hoursGlowing Shore Night WalkFrom €90 / guest
Aurora chase · Northern Norway

Some nights, the sky does all the talking.

Chase the aurora · from €180
The Wend Journal · City guide48 hours in KyotoKiyomizu-dera before the gates fill, tea in a merchant house, and one long dinner at a counter you won’t find by accident.Use as my itinerary
How it works

From first spark to last evening.

  1. 01 · DiscoverStart with a place or a mood.
  2. 02 · PlanBuild an itinerary day by day.
  3. 03 · BookReserve hosted experiences.
  4. 04 · TravelEverything in one trip dashboard.

Go somewhere worth remembering.

Curated destinations, journeys and experiences — delivered occasionally.
Email addressSubscribe
WendTravel with intention. Curated places, hosted experiences, routes that work.© 2026 Wend · A concept by SYMA Creative Studio
View case study →
05App Design · Arvelle

Real Estate App

A premium property-discovery app for buying, renting, listing and investing — built around the property itself, with search, agents and viewings one step away.

View case study
AUREN
06Brand Identity · AUREN

Luxury Brand Identity

A complete identity system — mark, palette, typography and applications — built around restraint and craft.

View case study
Aa
08Design System · NOVA

Digital Product Design System

Tokens, components and documentation that keep a growing product consistent, accessible and fast to build.

View case study
09App Design · Cairn

Fintech App

A calm, trustworthy money app for people whose income doesn't arrive on a schedule — one clear balance, context for every number, a review before every payment.

View case study
CairnMoney, clearly marked.
VAYREMaison of considered objects
10App Design · VAYRE

E-commerce App

An editorial shopping app for a maison of knitwear, leather goods and shoes — discovery that reads like the campaign, and a calm, seven-tap checkout.

View case study
( 02 )Services

What we do

Eight disciplines, one standard of craft — from the first mark to the full digital product.

( 03 )Expertise — Design Systems

Systems that scale.

Every interface we design is built on a structured foundation of tokens, components and states. Try the miniature system below.

Color tokenscolor.*
Tokencolor.accent.platinum Value#D8D9DA UsageAccent, focus, highlights
TypographyBodoni Moda / Hanken Grotesk
displayDesign with purpose
headingCreative design, digital impact
bodyClear, legible text for interfaces and long reading.
labelOverline · 11 / 0.22em
Buttons · Statesbutton.primary
Notifications on
Inputsfield.*
Enter a valid email
Navigationnav.glass
SYMAWORK · ABOUT
Filter chipschip.*
Cardscard.media
Case studyProject title
Iconsicon.24 · 1.2 stroke
Spacingspace.4 — space.96
4
8
16
24
48
96
Grid12 col · 24 gutter · 80 margin

Recomposes to 8 columns at tablet and 4 at mobile — layouts are redesigned, not shrunk.

Design systems in practice

Nine systems,
nine languages.

Tokens, type, foundations and components for nine products and brands — from an AI product to a luxury shopping app — each shown in its own visual language.

08Design System — NOVA AI / Technology · Interface kit v1.0

Interface kit

A 4px base unit and a 45° axis borrowed from the rift. Crisp corners, hairline edges — and nothing glows except Flare, used once per view.

Color tokens70 · 20 · 7 · 3
Void#07080C
Starlight#EEF0F6
Flare#D4FF3A
Ion#7C8CFF
Graphite Panel Line Pulse Corona Redshift
Type · three faces, three jobs
Think further.
Geist explains — body copy, UI labels and buttons.
NOW IN PRIVATE BETA
Foundations
Spacing · 4px base · 4 → 96
Corners · 0 data · 4 chips · 6 controls · 8 cards
Buttons · states
Tags & status
● LIVE BETA PASSED QUEUED FAILED
Inputs
Show reasoning
Ask NOVA… nova-1 ↑
Agent · 01● LIVE
Research Scout
Reads sources, cross-checks claims and returns a cited brief.
✓ Parsed the request ✓ Searched 3 sources ◌ Drafting the answer… ○ Verify citations
( 04 )Expertise — App Design

Designed for
the way people live.

Product work from research to final UI — Arvelle, a premium real-estate app, Cairn, a calm fintech app, and VAYRE, an editorial luxury-shopping app — followed by concept screens from a healthcare / lifestyle app.

App Design — ARVELLE Real estate · iOS + Android · 22 screens + prototype
Arvelle
Case study · Mobile product design

Homes,
considered.

A premium property-discovery app for buying, renting, listing and investing. Built around the property itself, with search, agents and viewings one step away.

RoleProduct & UI design
PlatformiOS + Android
Scope22 screens + prototype
White modern farmhouse with stone entry, lit at dusk
Featured · Dubai Hills Estate, Dubai The Linden House AED 1.29M · 5 bed · 5,400 sq ft
Problem

Listings were built for inventory, not people.

Most property apps grew out of classified sites: dense grids, uneven photos and a contact form at the end. Buyers spend weekends sifting instead of visiting.

i.Listings, not homesSmall, inconsistent photos and missing facts make it hard to feel a place.
ii.Search that fights youBuried filters, separate list and map journeys, lost searches.
iii.Trust is missingDuplicate ads, unclear prices and unverified agents.
iv.Interest dead-endsNo clear way to message, book a viewing or check affordability.
How might we

…make the property itself the centre of the experience, so that going from search to a booked viewing feels like one continuous, confident step?

Primary · BuyerAyaan Raza34 · Dubai
Persona

“I don't need more listings. I need to know which three are worth a Saturday.”

Also designed for: Mehwish (renter), Kamran (investor), Sana (agent).
Final UI

Discover → decide → book.

Photo first, then price, name and facts — in the same order on cards, lists, the map and compare. Try the Buy / Rent switch on Home.

ArvelleHomes, considered
01Splash
Good evening
Dubai, UAE
AR
Find a place that feels like yours.
City, area or project
FeaturedView all
White modern farmhouse with stone entry at duskVerified
Dubai Hills Estate, DubaiThe Linden HouseAED 1.29M · 5 bd · 6 ba · 5,400 sq ft
02Home
Dubai Hills Estate, Dubai
Buy · House · any time
AED 650K–1.6M ×4+ beds ×
24 homesSort: Recommended
The Linden House
VERIFIEDAED 1.29MThe Linden House5 beds · 6 baths · 5,400 sq ft
Lantern House
NEWAED 947KLantern House4 beds · 5 baths · 5,400 sq ft
The Long Pavilion
PRICE REDUCEDAED 1.57MThe Long Pavilion4 beds · 5 baths · 10,900 sq ft
03Search results
The Linden House, double-height loungeThe Linden House, kitchen
24 photos
House · For sale · Verified listing The Linden House Golf Place, Dubai Hills Estate, Dubai
AED 1.29MEst. AED 9,943/mo
5Beds6Baths5,400Sq ft3Parking
A two-storey modern farmhouse on a 5,400 sq ft corner plot, with a double-height lounge and solar backup.
Schedule a viewing
04Property details
947K1.29M1.57M711K
Drawn area · Dubai Hills
Redraw area
AED 1.29MThe Linden House5 bd · 6 ba · 5,400 sq ft
05Map view
The process
ResearchPersonaUser journeyInformation architectureFlowsWireframesFoundationsComponentsFinal UIStatesResponsivePrototypeDesign QA
Covers loading, empty, error and success states, a tablet layout with a side rail, and a clickable prototype of the hero path.
Outcomes — what we'll measure
Search → viewing request[target]
Property view → enquiry[target]
Users with a saved search[target]
Next: usability tests, an agent workspace, dark mode and Arabic (RTL).
App Design — CAIRN Fintech · iOS & Android · 35 screens · 12 states

Cairn

A calm, trustworthy money app for people whose income doesn't arrive on a schedule.

RoleProduct designer
PlatformiOS & Android
Scope35 screens · 12 states
Timeline[YOUR TIMELINE]
Problem

Money apps show everything — except what you need to know right now.

Cairn answers with calm: one clear balance, context for every number, and a review step before every irreversible action.

Problem 01Irregular income, fixed obligationsFreelancers can see a balance but not what is safe to spend before the next invoice clears.
Problem 02Dashboards that shoutNeon gradients, dense widgets and unlabelled charts make people feel behind, not in control.
Problem 03Anxiety at the moment of sendingA thin review step, a mistyped account or an unclear fee turns a routine payment into a risk.
AR
Amara Reyes29 · Freelance brand designer

"I don't need more charts. I need to know if I can say yes to dinner on Friday."

Design principle

Calm by default, deliberate when it matters.

Every balance has context; every irreversible action has a review.
Final UI

Details → review → confirm → done.

Graphite and platinum, an editorial serif for money, mono for figures — and glass only on the three layers that sit above everything else.

01Splash
02Home dashboard
03Send money
04Payment sent
05Cards
06Spending insights
"Can I spend?" answered
Time from opening the app to stating available money
< [X] s
Send to a new payee
Completed without help in moderated tests
≥ [X]%
Wrong-recipient payments
Support tickets per 1,000 transfers
−[X]%
What I learned

In finance, the calmest screen is usually the most honest one: say what happened, say whether money moved, then get out of the way.

App Design — VAYRE Luxury e-commerce · iOS · 24 screens · 14 states
VAYRECase study · 2026

An editorial shopping app for a maison of considered objects.

Designing discovery, desire and a seven-tap checkout for a luxury house that makes knitwear, leather goods and shoes to be kept for decades.

RoleProduct & UI design
PlatformiOS, 360–430 pt
Scope24 screens · 14 states
OutputSystem, prototype, imagery
Campaign image: the Drift Set in ecru rib, styled with white leather
Autumn – Winter 2026 · CampaignThe Quiet Hour

01 — The problem

The campaign creates desire. The shopping app usually spends it.

Luxury houses invest in films, photography and stores that feel unhurried. Their apps then look like any marketplace: dense grids, banners, badges and pop-ups. The story disappears exactly when someone is ready to buy.

Design goalRead like the campaign, buy like a utility.Editorial while browsing, effortless at the moment of commitment.
i.
Discovery feels like inventoryEndless grids flatten a season into stock.
ii.
Product pages bury the craftMaterials, fit and stock hide below the fold.
iii.
Checkout breaks the spellLong forms and surprise costs at the most expensive moment.

02 — Audience

Four customers, one expectation: respect my time and taste.

Fashion-consciousFollow the season. Want the new edit first, and how it’s styled.
Luxury shoppersExpect boutique service, including a person when they want one.
Design-consciousBuy for materials and making. Read the composition before the price.
Returning customersKnow their size and address. Want to buy in a few taps.
AO
PersonaAmara Okafor34 · Architect · London · Returning client
“I don’t mind paying for something made properly. I mind spending twenty minutes proving I want it.”
Goals
Fewer, better pieces.
Material and fit before price.
“I want it” to ordered in a minute.
Frustrations
Marketplace-style apps.
Re-typing saved details.
Size gone at checkout.

03 — Structure & flow

Mapped before it was designed

Information architecture and the core shopping flow, agreed before any screen was drawn.

Sitemap · VAYRE appFive tabs, one shared product layerEvery product is at most two taps from a tab. Checkout runs as one focused stack with the tab bar hidden.
VAYRE
Home
  • Campaign
  • New arrivals
  • Featured collection
  • Trending · Curated
  • Notifications
Explore
  • Search → Results
  • Filters & sort
  • The edits
  • Category
  • Client services
Wishlist
  • Saved pieces
  • Stock alerts
  • Move to bag
Bag
  • Items & quantity
  • Save for later
  • Secure checkout ↓
Profile
  • Orders → Tracking
  • Addresses · Payment
  • Appointments
  • Settings
Shared product layer · from every tab
Product→GallerySize sheetThe lookAdded sheet
Checkout stack · tab bar hidden
Details→Address · Delivery→Payment→Confirmed
User flow · VAYRE shoppingCampaign to confirmed order in seven taps7Taps0Fields to type
  1. 01Discover“Discover the collection”
  2. 02ExploreTap a piece in the edit
  3. 03Product“Add to bag”, size not yet chosen
  4. 04SelectOne tap picks size and adds
  5. 05AddedCheckout offered directly
  6. 06CheckoutSaved details, one button
  7. 07PaySaved card preselected
  8. ✓ConfirmedDate, thanks, one tap to track

04 — Final screens

VAYRE, in the hand

Six of the 24 screens, from first launch to a confirmed order. Scroll sideways for the full journey.

01OnboardingEach collection opens as an edit.
02HomeThe campaign first; arrivals one scroll away.
03CollectionEditorial grid. Only “New” is ever badged.
04ProductColour, size and stock above the fold.
05BagTotal and checkout pinned. Save for later, not delete.
06ConfirmedA personal thank-you and the arrival date.

05 — Checkout

Calm at the most expensive moment

Returning clients edit only what changes; saved choices appear as summaries and forms appear only for new details. Delivery is shown as dates, not speeds.

3Visible steps
£0Surprise costs
30 minHeld on decline
01
Campaign first, commerce secondTrades a little product density for the register the whole app depends on.
02
Size asked at the moment of intentChoosing a size in the sheet also adds the piece: one decision, not two.
03
Sold out is a waitlist, not a wallUnavailable options stay selectable and turn the action into “Notify me”.
04
Platinum means somethingReserved for selection, progress and membership — never decoration.
Next steps Commission photography · Moderated sessions with returning clients on size-to-bag · VoiceOver and Dynamic Type audit · Advisor messaging as its own flow
ConceptHealthcare / Lifestyle app

Care that fits
your day.

Book, track and manage your wellbeing in one calm place.

Get started
01Onboarding

Good morning

[Name]

Next appointment

Check-up
[Day] · [Time]Details →
72%
Activity
54%
Sleep
Daily routine3 tasks
02Home dashboard

Find care

Search services
AllDentalWellness
[Practitioner]
[Speciality]
›
[Practitioner]
[Speciality]
›
[Practitioner]
[Speciality]
›
03Search

[Speciality]

[Practitioner name]

Choose a time

09:0010:3012:0014:3016:0017:30
Book appointment
04Detail & booking

[Name]

Member profile

Personal details›
Health records›
Reminders
Privacy›
05Profile

Interaction states

Button

DefaultPressedDisabled

Selection

IdleSelected

Feedback

✓Appointment confirmed
06States
UX thinking

Flows mapped around real tasks — finding care, choosing a time, keeping a routine — with as few steps as possible.

Visual design

A warm, quiet interface with editorial type that reduces anxiety rather than adding noise.

Interaction

Every control has defined states, so the product responds clearly at every touch.

( 05 )Expertise — Web Design & Development

Digital experiences
built to perform.

Websites shaped around users and business goals — structured, responsive and visually refined.

saelin.dental
Mon–Fri 8:00–19:00 · Sat 9:00–15:0012 Linden Row, Old HarbourDental emergency · (555) 014-2290
SaelinDental ClinicHomeAboutTreatments ▾DoctorsSmile GalleryReviewsContactBook appointment →
Accepting new patientsGeneral · Cosmetic · Orthodontic · Implants

Confident smiles start here.

Professional dental care that pairs advanced technology with experienced specialists, and takes the time to explain every option before you decide.

Book an appointment →Explore treatments
Same-day emergency appointmentsWritten treatment plan & costs upfrontMonthly payment plans
Next available · Online booking
Mon 9 Nov · 09:15Dr. Daniel Reyes · Check-up & hygiene
Book a check-up
Why Saelin

Good dentistry is unhurried, clear and personal.

Most people put off the dentist because they don’t know what to expect, or what it will cost. We designed every visit to answer those two questions first.

01Same-day emergency appointments02Written plan & costs before treatment03Monthly payment plans
Treatments

Find the right care, then book it directly.

GeneralCosmeticOrthodonticsRestorativeKids
A dentist points out details on a patient’s dental X-ray
Check-up & hygieneA thorough exam, digital X-rays when needed and a gentle professional clean.Book a check-up →
A tooth shade guide held in front of a smile to match filling colour
FillingsTooth-coloured fillings that repair decay and blend in with your natural teeth.Book an assessment →
A dentist works through a dental microscope while a nurse assists
Root canalMicroscope-guided treatment that relieves pain and saves a damaged tooth.Book a consultation →
Ceramic crowns held between fingertips
CrownsCustom ceramic crowns that protect and restore a weakened or broken tooth.Book a crown consultation →
Our doctors

Five specialists, one team.

Complex cases are planned together, so your implant surgeon, orthodontist and cosmetic dentist are already talking to each other.

Cosmetic dentistryDr. Amara OkaforDDS, MSc Aesthetic Dentistry
Implant dentistryDr. Lukas BrennerDMD, Cert. Oral Implantology
OrthodonticsDr. Sofia MarchettiDDS, MSc Orthodontics
EndodonticsDr. Hana SatoDDS, MSc Endodontics
General & familyDr. Daniel ReyesDDS
Before · Day 1After · Day 8
Smile gallery

Real outcomes, shown honestly.

Every case is shown with the treatment used and how long it took. Take-home whitening · 8 days with custom trays.

Ready when you are.

Choose your treatment, your dentist and a time that suits you. No payment is needed to book.
Book an appointment →Call (555) 014-2290
Concept imagery for this portfolio project. Saelin is a fictional clinic.
Featured case study

Saelin — Dental Clinic Website

A website for Saelin Dental Clinic: professional care that pairs advanced technology with experienced specialists, and takes the time to explain every option before you decide.

Scope

Homepage · Treatments & treatment pages · Doctors & profiles · Smile gallery · Reviews · Online booking · Mobile · Design system

Approach

Answer the two questions that keep people away — what to expect and what it costs — on every page, with treatments grouped by goal and a booking path that is never more than one step away.

Outcome

[ Add real project results when available ]

Start a similar project
( 06 )Expertise — Logo Design

Identities that
make an impression.

Six marks, six sectors. Six marks, each shown in full — select one to open its identity.

01 — Luxury SkincareAUREN
AUREN
A single Didone A — hairline meets heavy stroke at the apex. Where the crossbar would be, a gold dot: one drop of serum. View identity →
02 — AI / TechnologyNOVA
The Rift — a core split on a 45° fault, light escaping through. View identity →
03 — Fine DiningNOMA
Hairline stems, weighted diagonals — and an A with no crossbar, only the Ember. View identity →
04 — FashionVELORA
VELORA horizontal lockup
The needle-V — thick stroke the cut, thin stroke a needle, one hairline thread looping through. Written in cloth. View identity →
05 — Architecture / InteriorsARQO
ARQO
The room, the door and the Q — a square, a quarter arc and a 45° tail. View identity →
06 — Wellness / LifestyleVITA
vita
A leaf rising from a seed. Grow gently. View identity →
( 07 )Expertise — Brand Identity

From idea
to identity.

A complete visual language — not just a logo. Six identities shown as full systems — choose a brand below.

06Brand Identity — AUREN Logo · Color · Type · Graphic language · Applications
01 · LogoSkin, distilled.
AUREN
The essence

Luxury skincare, reduced to its essentials.

A single A, drawn like a Didone letter: a hairline stroke and a heavy stroke meeting at the apex. Where the crossbar would be, a gold dot — one drop of serum.

Ink · Ivory on noir · Mono for foil & emboss · App tile
02 · Color80 · 15 · 5
Ivory & porcelain
Ink
Ivory#F6F1EA
Sand#E9DFD2
Rose clay#C9A99A
Noir#141210
Ink#1E1B18
Aurum#A8834F
03 · Typography
Aa Aa
Cormorant Garamond for every headline — one italic word allowed. Jost for everything functional.
05 · Pattern · Drop field
Hairline
Icons · 1px line · square caps
06 · Stationery
AUREN[NAME] · [ROLE]
07 · Packaging
AUREN
AUREN
Bottle in rose clay · carton in noir
08 · Social & digital
THE NIGHT RITUALSkin, distilled.
RESTORATIVE OIL
Campaign post · mobile product page

Each identity is presented in its own brand language — colors, type and marks belong to the client, not to SYMA's site palette.

( 08 )About

Design
with purpose.

SYMA Creative Studio logo

SYMA Creative Studio is a digital creative studio focused on creating meaningful visual identities and digital experiences that connect brands with people.

We combine three disciplines to create experiences that are visually distinctive, intuitive and purposeful.

Strategy+
Design+
Technology=

Good design gets noticed. Great design gets remembered.

( 09 )Philosophy

Noticed is a moment. Remembered is a relationship. We design for the second.

( 10 )Process

From idea
to impact.

Four deliberate stages, each building on the last.

  1. 01
    Stage 01

    Discover

    Understand the brand, audience and objectives.

  2. 02
    Stage 02

    Define

    Develop strategy, structure and creative direction.

  3. 03
    Stage 03

    Design

    Create the visual and digital experience.

  4. 04
    Stage 04

    Deliver

    Refine, test and prepare the final product.

( 11 )Approach

Why SYMA

Five principles that shape how we work.

  • 01

    Purposeful Design

    Every design decision has a reason.

  • 02

    User-Centered Thinking

    Design starts with understanding people.

  • 03

    Visual Distinctiveness

    We create work that feels recognizable rather than generic.

  • 04

    Systematic Craft

    Strong visual systems create consistency and scalability.

  • 05

    Digital-First

    Design is created for real digital environments.

Client voices

Reserved for the words of our clients.

This space will feature genuine feedback from the brands we work with — published only with their permission.

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( 12 )Start a project

Let's create
something distinctive.

Have a project, idea or brand that needs a stronger visual direction? Tell us about it.

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